Delivery
Unilever / Program Management / Delivery
Last refreshed · 10 Aug 17:04 IST / 12:34 BST
Headline2026-08-10 · 101 cells
Total Cells
101
across all sponsors
In Build
40
cell_status = In Build
Awaiting
34
awaiting / confirmed start
Blocked
0
at least one stage blocked
Signed Off
0
final stage signed off
Europe 8 cells
3 active
Unilever 76 cells
36 active
Google 5 cells
4 active
TikTok 11 cells
11 active
Pinterest 1 cells
1 active
Cell × Stage Status 11 stages · hover any cell for date + notes
NANot StartedIn ProgressBlockedDoneSigned Off
101 of 101 cells
Sponsor
BG
Country
Active at stage
Cell status
Delivery lead
PreparationBuildPresentation
SponsorCellData Sign-offDesignEDA & ADS prepModeling - MMMModeling - PnPOptimizationValidationInsights & StoryboardingBusiness PresentationMarket PresentationFinal Sign Off
Europe
DE · Fabric Cleaning · Coral
HC · Closed · SOW SOW-030
Data Sign-off - Signed Off
17 JunShirsha Sengupta
Design - Signed Off
27 MarShirsha Sengupta
EDA & ADS prep - Signed Off
22 AprShirsha SenguptaAll data validated
Modeling - MMM - Signed Off
17 JunShirsha SenguptaFirst cut results expected by May 15
Modeling - PnP - Signed Off
17 JunShirsha Sengupta
Optimization - Signed Off
17 JunShirsha SenguptaFinal decks delivered 10-Jun after the 09-Jun deep-dive covering '2026 plan (adjusted BMI), Short vs. Long Term ROI — Rakshita Sharma, 2026-06-10
Validation - Signed Off
17 JunShirsha SenguptaMedia-input reconciliation in progress: TV reduced €3.7M→€2.9M; budget basis (FY vs H1) to be locked Mon 1-Jun; Digital IO confirmed = TikTok→Social; 2025 podcast to be removed, influencers within €300k cap.
Insights & Storyboarding - Signed Off
17 JunFollow-up to the budget-basis discussion: both sides agreed to connect and finalise the budget for scenarios (Shirsha↔Berith, 1-Jun). Lock still pending. Deck reworked w/ 5 add-ons (waterfall, cross-country, influencer breakouts, 2026 opt); next session Fri 29-May for market comparison + scenarios (Berith, 28-May)
Business Presentation - Signed Off
17 JunShirsha SenguptaWe are planning to have the first-cut results presentation on 21 May, focusing on the MMM findings and insights — Shirsha Sengupta, 2026-05-08
Market Presentation - Signed Off
17 JunShirsha SenguptaPlease find attached the deck we reviewed today - Coral Media ROI Model key insights and recommendations session he — Shirsha Sengupta, 2026-05-21
Final Sign Off - Done
Shirsha Sengupta
Europe
FR · Machine Dishwash · Sun
HC · Closed · SOW SOW-031
Data Sign-off - Signed Off
06 MarShirsha Sengupta
Design - Signed Off
09 MarShirsha Sengupta
EDA & ADS prep - Signed Off
06 MarShirsha SenguptaAll data validated
Modeling - MMM - Signed Off
17 AprShirsha SenguptaCompleted Modelling ST+LT till campaign
Modeling - PnP - NA
Shirsha Sengupta
Optimization - Signed Off
04 MayShirsha Sengupta
Validation - Signed Off
04 MayShirsha Sengupta
Insights & Storyboarding - Signed Off
04 May
Business Presentation - Signed Off
04 MayShirsha SenguptaThank you all so much for the hard work done on this analysis! And great presentation today. — Chavanne, MARGAUX, 2026-05-06
Market Presentation - Signed Off
04 MayShirsha SenguptaBusiness presentation Done; market/agency presentation pending.
Final Sign Off - Done
04 MayShirsha Sengupta
Europe
IT · Surface Care · Cif
HC · Closed · SOW SOW-029
Data Sign-off - Signed Off
16 AprShirsha Sengupta
Design - Signed Off
24 MarShirsha Sengupta
EDA & ADS prep - Signed Off
02 AprShirsha Sengupta
Modeling - MMM - Signed Off
12 JunShirsha SenguptaReadout done May 13 L1 - Done. L2 - In Progress Follow ups responded to
Modeling - PnP - Signed Off
12 JunShirsha Sengupta
Optimization - Signed Off
04 MayShirsha SenguptaL2/L3 optimization in progress
Validation - Signed Off
12 JunShirsha Sengupta
Insights & Storyboarding - Signed Off
12 JunMausami KhuntDecks under Rick review; Coccolino ST-only (LT just 8mo); TV effectiveness method Q&A closed — TA = 51.6M (Italy 16+), GRP→impressions (Shirsha, 27-May)
Business Presentation - Signed Off
12 JunShirsha Sengupta2nd read-out delayed — IT Mindshare doubted methodology → train MS team ~18-Jun first; ~3–4 wks out
Market Presentation - Signed Off
12 JunShirsha SenguptaFirst Readout - All Brands; specific brand attribution beyond Coccolino in attachment, not body — Shirsha Sengupta, 2026-05-13
Final Sign Off - In Progress
Shirsha Sengupta
Europe
IT · Fabric Cleaning · Coccolino
HC · Closed · SOW SOW-029
Data Sign-off - Signed Off
16 AprShirsha Sengupta
Design - Signed Off
24 MarShirsha Sengupta
EDA & ADS prep - Signed Off
02 AprShirsha Sengupta
Modeling - MMM - Signed Off
12 JunShirsha SenguptaReadout done May 13 L1 - Done. L2 - In Progress Follow ups responded to
Modeling - PnP - Signed Off
12 JunShirsha Sengupta
Optimization - Signed Off
04 MayShirsha SenguptaL2/L3 optimization in progress
Validation - Signed Off
12 JunShirsha Sengupta
Insights & Storyboarding - Signed Off
12 JunMausami KhuntDecks under Rick review; Coccolino ST-only (LT just 8mo); TV effectiveness method Q&A closed — TA = 51.6M (Italy 16+), GRP→impressions (Shirsha, 27-May)
Business Presentation - Signed Off
12 JunShirsha Sengupta2nd read-out delayed — IT Mindshare doubted methodology → train MS team ~18-Jun first; ~3–4 wks out
Market Presentation - Signed Off
12 JunShirsha SenguptaPlease find attached the decks presented during yesterday's meeting - First Readout of all brands — Shirsha Sengupta, 2026-05-13
Final Sign Off - In Progress
Shirsha Sengupta
Europe
IT · Fabric Enhancers · Coccolino
HC · Closed · SOW SOW-029
Data Sign-off - Signed Off
16 AprShirsha Sengupta
Design - Signed Off
24 MarShirsha Sengupta
EDA & ADS prep - Signed Off
02 AprShirsha Sengupta
Modeling - MMM - Signed Off
12 JunShirsha SenguptaReadout done May 13 L1 - Done. L2 - In Progress Follow ups responded to
Modeling - PnP - Signed Off
12 JunShirsha Sengupta
Optimization - Signed Off
04 MayShirsha SenguptaL2/L3 optimization in progress
Validation - Signed Off
12 JunShirsha Sengupta
Insights & Storyboarding - Signed Off
12 JunMausami KhuntDecks under Rick review; Coccolino ST-only (LT just 8mo); TV effectiveness method Q&A closed — TA = 51.6M (Italy 16+), GRP→impressions (Shirsha, 27-May)
Business Presentation - Signed Off
12 JunShirsha Sengupta2nd read-out delayed — IT Mindshare doubted methodology → train MS team ~18-Jun first; ~3–4 wks out
Market Presentation - Signed Off
12 JunShirsha SenguptaMany thanks for your time for joining the meeting yesterday. Please find attached the decks presented - First Reado — Shirsha Sengupta, 2026-05-13
Final Sign Off - In Progress
Shirsha Sengupta
Europe
NL · Fabric Cleaning · Robijn
HC · Closed · SOW SOW-028
Data Sign-off - Signed Off
27 Apr
Design - Signed Off
27 Apr
EDA & ADS prep - Signed Off
27 Apr
Modeling - MMM - Signed Off
27 Apr
Modeling - PnP - NA
No notes
Optimization - Signed Off
27 Apr
Validation - Signed Off
27 Apr
Insights & Storyboarding - Signed Off
27 AprTanima Paul
Business Presentation - Signed Off
27 Apr
Market Presentation - Signed Off
27 AprPre-read w/ Deniz 17-Jun, wider audience 18-Jun; open Qs to Rick on lead, WPP-deck feedback, LT functions (Tushar, 1-Jun) First results shared & Q's answered; Mindshare NL adding a specialist, paused to ~18-Jun, session w/c 22-Jun
Final Sign Off - Done
27 Apr
Europe
NL · Fabric Enhancers · Robijn
HC · Closed · SOW SOW-028
Data Sign-off - Signed Off
27 Apr
Design - Signed Off
27 Apr
EDA & ADS prep - Signed Off
27 Apr
Modeling - MMM - Signed Off
27 Apr
Modeling - PnP - NA
No notes
Optimization - Signed Off
27 Apr
Validation - Signed Off
27 Apr
Insights & Storyboarding - Signed Off
27 AprTanima Paul
Business Presentation - Signed Off
27 Apr
Market Presentation - Signed Off
27 AprPre-read w/ Deniz 17-Jun, wider audience 18-Jun; open Qs to Rick on lead, WPP-deck feedback, LT functions (Tushar, 1-Jun) First results shared & Q's answered; Mindshare NL adding a specialist, paused to ~18-Jun, session w/c 22-Jun
Final Sign Off - Done
27 Apr
Europe
NL · Machine Dishwash · Sun
HC · Closed · SOW SOW-028
Data Sign-off - Signed Off
27 Apr
Design - Signed Off
20 AprMedia models at Shampoo, Conditioner, Treatments. Lazada & shopee retailers to be added in as well. Tiktok digital data not present on data lake. Pricing models at Market * product format * variant * pack type * pack size level.
EDA & ADS prep - Signed Off
27 Apr
Modeling - MMM - Signed Off
27 Apr
Modeling - PnP - NA
No notes
Optimization - Signed Off
27 Apr
Validation - Signed Off
27 Apr
Insights & Storyboarding - Signed Off
27 AprTanima Paul
Business Presentation - Signed Off
27 Apr
Market Presentation - Signed Off
27 AprPre-read w/ Deniz 17-Jun, wider audience 18-Jun; open Qs to Rick on lead, WPP-deck feedback, LT functions (Tushar, 1-Jun) First results shared & Q's answered; Mindshare NL adding a specialist, paused to ~18-Jun, session w/c 22-Jun
Final Sign Off - Done
27 Apr
Unilever
AR · Hair Care · Dove
BW · Awaiting Confirmation · SOW SOW-022
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
AR · Hair Care · Sunsilk
BW · Awaiting Confirmation · SOW SOW-022
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
BR · Hair Care · Clear
BW · Awaiting Confirmation · SOW SOW-002
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
BR · Deodorants & Fragrances · Dove
PC · Awaiting Confirmation · SOW SOW-015
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
BR · Hair Care · Dove
BW · In Build · SOW SOW-002
Data Sign-off - Signed Off
21 JulShirsha SenguptaAll summaries and data signed off
Design - Signed Off
16 AprShirsha Sengupta
EDA & ADS prep - Not Started
Shirsha Sengupta
Modeling - MMM - In Progress
Shirsha SenguptaWe have started working on the models for Dove and you can anticipate the first readout around the week of 12th Sep — Tanima Paul (MathCo), 2026-08-04
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Tanima Paul
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
Unilever
BR · Condiments · Hellmann's
FOOD · In Build · SOW SOW-001
Data Sign-off - Signed Off
29 JulShirsha SenguptaSignoff expected by 24 Jul
Design - Signed Off
22 AprShirsha Sengupta
EDA & ADS prep - Not Started
Shirsha Sengupta
Modeling - MMM - Not Started
Shirsha Sengupta
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Tanima Paul
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
Unilever
BR · Fabric Cleaning · Omo
HC · In Build Presenting · SOW SOW-020
Data Sign-off - In Progress
Shirsha SenguptaCompetitor set finalised (Tixan added to Ariel/Brilhante); 2026 media thru Mar (ADLS) shared, awaiting Ariana's confirm + new-campaign formats
Design - Signed Off
16 AprShirsha Sengupta
EDA & ADS prep - Done
Shirsha Sengupta
Modeling - MMM - Done
Shirsha SenguptaRefresh by Jun 29. Rebuild after
Modeling - PnP - Done
Shirsha Sengupta
Optimization - Done
Shirsha Sengupta
Validation - Done
Shirsha Sengupta
Insights & Storyboarding - Done
Tanima PaulPlease find attached the updated deck , we revised based on your feedback. — Shirsha Sengupta (MathCo), 2026-07-15
Business Presentation - In Progress
Shirsha SenguptaFirst-draft readout-1 deck shared 07-13, iterating through Sander/Sunando feedback (added Core/Innovation, Function — Das, Sunando, 2026-07-27
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
Unilever
BR · Deodorants & Fragrances · Rexona
PC · In Build · SOW SOW-015
Data Sign-off - In Progress
Shirsha SenguptaSignoff expected by 24 Jul
Design - Signed Off
16 AprShirsha Sengupta
EDA & ADS prep - Not Started
Shirsha Sengupta
Modeling - MMM - Not Started
Shirsha Sengupta
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Tanima Paul
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
Unilever
BR · Hair Care · Sunsilk
BW · Awaiting Confirmation · SOW SOW-002
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
CN · Hair Care · Clear
BW · In Build · SOW SOW-003
Data Sign-off - Signed Off
06 JulDebanjali MallickCompetitor media now shared — total-brand level only; promotion data slips to Mon 8-Jun; skip online distribution
Design - Signed Off
Debanjali MallickData understanding shared. Media data pending
EDA & ADS prep - In Progress
Debanjali MallickClear - EDA - started — Debanjali Mallick, 2026-07-13
Modeling - MMM - In Progress
Debanjali MallickClear - MMM - started — Debanjali Mallick, 2026-07-13
Modeling - PnP - Not Started
Debanjali Mallick
Optimization - Not Started
Debanjali Mallick
Validation - Not Started
Debanjali Mallick
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Debanjali Mallick
Market Presentation - Not Started
Debanjali Mallick
Final Sign Off - Not Started
Debanjali Mallick
Unilever
CN · Hair Care · Dove
BW · Awaiting Confirmation · SOW SOW-003
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
CN · Skin Cleansing · Dove
PC · Awaiting Confirmation · SOW SOW-012
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
CN · Skin Cleansing · Lux
PC · In Preparation · SOW SOW-012
Data Sign-off - In Progress
Debanjali MallickNo organic influencer tracking (only MSP + paid); influencer segmentation not feasible in China (Howson, 2-Jun)
Design - Signed Off
Debanjali MallickData understanding shared. PnP data awaited
EDA & ADS prep - In Progress
Debanjali MallickLux - EDA - started — Debanjali Mallick, 2026-07-13
Modeling - MMM - Not Started
Debanjali Mallick
Modeling - PnP - Not Started
Debanjali Mallick
Optimization - Not Started
Debanjali Mallick
Validation - Not Started
Debanjali Mallick
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Debanjali Mallick
Market Presentation - Not Started
Debanjali Mallick
Final Sign Off - Not Started
Debanjali Mallick
Unilever
CN · Fabric Cleaning · Omo
HC · In Preparation · SOW SOW-018
Data Sign-off - In Progress
No organic influencer data; organic buzz very limited (Howson, 2-Jun)
Design - In Progress
Data understanding shared. PnP data awaited
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
CN · Skin Care · Vaseline
BW · Awaiting Confirmation · SOW SOW-003
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Surface Care · Cif
HC · On Hold · SOW SOW-019
Data Sign-off - Not Started
No notes
Design - In Progress
Sam's Nielsen/Kantar cuts: Wipes = own format, disinfectant excluded, Infinite Clean not separable in Worldpanel → higher-level or exclude
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Deodorants & Fragrances · Dove
PC · In Build · SOW SOW-017
Data Sign-off - Signed Off
Shared the Final Model Designs and Data summaries except Digital; Yet to receive sign offs Vidhi/Sunando asked us to start next phase assuming all the numbers are correct, but Hassan Mahad would like to validate if we are using the correct numbers Kantar Volume sales data is not received Traditional media data have been validated by Ashley , yet to receive validation for retail media.
Design - Signed Off
12 AprModel Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
interest in including the Type variable (AP / Non-AP) in the pricing models for Deos categories ... Sure, Dove, and – Rajesh Kumar Yerra, 2026-06-07
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rajesh Kumar Yerra
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Hair Care · Dove
BW · In Build · SOW SOW-007
Data Sign-off - Signed Off
Traditional and Retail media has been Liv 2024 Digital media is coming from WPP and is already validated, and UMDC 2025-26 data is also validated- Vidhi Confirmed Sunando told to consider that the data is good to go for next phase. Sundondo/Vidhi are yet to come back on Retailer impressions, working on ADS in parallel
Design - Signed Off
13 MayModel Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - In Progress
ADS Creation is work in progress, EDA will start once ADS is done
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Nabaroon Acharjee
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Skin Care · Dove
BW · On Hold · SOW SOW-011
Data Sign-off - In Progress
Traditional and Retail media has been Liv Sales data have discrepancies, connected with Francessca, we need to share the data differences to her & Vidhi
Design - Signed Off
13 MayModel Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - Not Started
ADS creation will start once we resolve and validated the sales data.
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Skin Cleansing · Dove
PC · In Build · SOW SOW-017
Data Sign-off - Signed Off
Shared the Final Model Designs and Data summaries except Digital; Yet to receive sign offs Vidhi/Sunando asked us to start next phase assuming all the numbers are correct, but Hassan Mahad would like to validate if we are using the correct numbers Traditional media data have been validated by Ashley , yet to receive validation for retail media. Received Dove MB traditional media 2024 data , asked to use this for modeling purpose
Design - Signed Off
Model Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rajesh Kumar Yerra
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Deodorants & Fragrances · Dove Men
PC · In Build · SOW SOW-017
Data Sign-off - Signed Off
Shared the Final Model Designs and Data summaries except Digital; Yet to receive sign offs Vidhi/Sunando asked us to start next phase assuming all the numbers are correct, but Hassan Mahad would like to validate if we are using the correct numbers Kantar Volume sales data is not received Traditional media data have been validated by Ashley , yet to receive validation for retail media.
Design - Signed Off
Model Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - In Progress
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
Sure, Dove, and Dove Men+Care ... Type variable offers limited differentiation — Rajesh Kumar Yerra, 2026-06-07
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rajesh Kumar Yerra
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Skin Care · Simple
BW · In Build · SOW SOW-009
Data Sign-off - Signed Off
Received traditional and Retail Media sign off by liv 2024 Digital media is coming from WPP and is already validated and UMDC 2025-26 data is also validated- Vidhi Confirmed Sunando told to consider that the data is good to go for next phase.
Design - Signed Off
09 AprModel Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - In Progress
ADS Creation is work in progress, EDA will start once ADS is done
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Nabaroon Acharjee
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Deodorants & Fragrances · Sure
PC · In Build · SOW SOW-017
Data Sign-off - Signed Off
Shared the Final Model Designs and Data summaries except Digital; Yet to receive sign offs Vidhi/Sunando asked us to start next phase assuming all the numbers are correct but Hassan Mahad would like to validate if we are using the correct numbers Kantar Volume sales data is not received Traditional media data have been validated by Ashley , yet to receive validation for retail media. Vidhi asked to exclude Aril 2026 from modeling period
Design - Signed Off
12 AprModel Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
interest in including the Type variable (AP / Non-AP) in the pricing models for Deos categories ... Sure, Dove, and — Rajesh Kumar Yerra, 2026-06-07
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rajesh Kumar Yerra
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Hair Care · TRESemmé
BW · In Build · SOW SOW-008
Data Sign-off - Signed Off
Received traditional and Retail Media sign off by liv 2024 Digital media is coming from WPP and is already validated and UMDC 2025-26 data is also validated- Vidhi Confirmed Sunando told to consider that the data is good to go for next phase.
Design - Signed Off
08 AprModel Design for both MMX & PnP is done and shared, no feedback is received and sunando asked us to start with the modelling phase
EDA & ADS prep - In Progress
ADS Creation is work in progress, EDA will start once ADS is done ADS QC and EDA is in progress in parallel
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Nabaroon Acharjee
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
GB · Skin Care · Vaseline
BW · In Preparation · SOW SOW-010
Data Sign-off - Signed Off
28 JulTraditional and Retail media has been Liv 2024 Digital media is coming from WPP and is already validated, and UMDC 2025-26 data is also validated- Vidhi Confirmed Awaiting Modelling & sales sign off
Design - Signed Off
22 AprProposal to cut 4 media models → 2 (H&B total + Face total); awaiting Jasmine/Liv confirm (Vidhi, 27-May)
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Nabaroon Acharjee
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
ID · Oral Care · Close Up
PC · In Build · SOW SOW-016
Data Sign-off - Done
Rahul PasupuletiRevised cuts (post Rhendy call) sent to Distya; media summaries re-aligned to the sales time-period (5-Jun)
Design - Signed Off
23 AprRahul PasupuletiMedia models: benefits-level for TP/TB overall freshness & whitening, with Shopee/ecomm sales to be added. Pricing models: TP by market × benefit × pack size; TB by market × pack type × pricing tier
EDA & ADS prep - Done
Rahul Pasupuleti
Modeling - MMM - In Progress
Rahul Pasupuleti
Modeling - PnP - Not Started
Rahul Pasupuleti
Optimization - Not Started
Rahul Pasupuleti
Validation - Not Started
Rahul Pasupuleti
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Rahul Pasupuleti
Market Presentation - Not Started
Rahul Pasupuleti
Final Sign Off - Not Started
Rahul Pasupuleti
Unilever
ID · Skin Cleansing · Dove
PC · In Preparation · SOW SOW-016
Data Sign-off - In Progress
Aakansha NeemaMappings closed; data + media summaries finalised (media period aligned to sales), sign-off requested by 5-Jun; competitor lists still pending No historical TV GRP / pre-2026 offline support — source (IO/agency) only has one 2024 planned spend (€4,058); agency follow-up needed
Design - Signed Off
03 JunAakansha NeemaThank you for providing us the mappings for Skin Cleansing - Lifebuoy & Dove. We have created the data summary basi — Kapoor, Vidhi, 2026-06-03
EDA & ADS prep - Not Started
Aakansha Neema
Modeling - MMM - Not Started
Aakansha Neema
Modeling - PnP - Not Started
Aakansha Neema
Optimization - Not Started
Aakansha Neema
Validation - Not Started
Aakansha Neema
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Aakansha Neema
Market Presentation - Not Started
Aakansha Neema
Final Sign Off - Not Started
Aakansha Neema
Unilever
ID · Skin Cleansing · Lifebuoy
PC · In Preparation · SOW SOW-016
Data Sign-off - In Progress
Aakansha NeemaMappings closed; data + media summaries finalised (media period aligned to sales), sign-off requested by 5-Jun; competitor lists still pending
Design - Signed Off
07 MayAakansha NeemaAt risk. Design not clear; potential delay. Data summary due 21 May.
EDA & ADS prep - Not Started
Aakansha Neema
Modeling - MMM - Not Started
Aakansha Neema
Modeling - PnP - Not Started
Aakansha Neema
Optimization - Not Started
Aakansha Neema
Validation - Not Started
Aakansha Neema
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Aakansha Neema
Market Presentation - Not Started
Aakansha Neema
Final Sign Off - Not Started
Aakansha Neema
Unilever
ID · Oral Care · Pepsodent
PC · In Build · SOW SOW-016
Data Sign-off - Done
Rahul PasupuletiRevised cuts (post Rhendy call) sent to Distya; media summaries re-aligned to the sales time-period (5-Jun)
Design - Signed Off
22 AprRahul PasupuletiMedia models at benefit level for TP/TB overall, with Shopee/ecomm sales to be added; pricing models: TP by market × benefit × pack size, TB by market × pack type × pricing tier.
EDA & ADS prep - Done
Rahul Pasupuleti
Modeling - MMM - In Progress
Rahul Pasupuleti
Modeling - PnP - Not Started
Rahul Pasupuleti
Optimization - Not Started
Rahul Pasupuleti
Validation - Not Started
Rahul Pasupuleti
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Rahul Pasupuleti
Market Presentation - Not Started
Rahul Pasupuleti
Final Sign Off - Not Started
Rahul Pasupuleti
Unilever
ID · Hair Care · Sunsilk
BW · In Preparation · SOW SOW-005
Data Sign-off - In Progress
Aakansha NeemaData summary built, approval gate 5-Jun; Sunsilk has ~10% volume gap (2023 shampoo) to explain
Design - Done
07 AprAakansha NeemaMedia models at Shampoo + Treatments only (Treatment = Creambath/Mask/Tonic/Vitamin/Serum); no Conditioner model (no campaigns in last 3 yrs); N/A campaigns incl. "Steel" hairfall → Masterbrand.
EDA & ADS prep - Not Started
Aakansha Neema
Modeling - MMM - Not Started
Aakansha Neema
Modeling - PnP - Not Started
Aakansha Neema
Optimization - Not Started
Aakansha Neema
Validation - Not Started
Aakansha Neema
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Aakansha Neema
Market Presentation - Not Started
Aakansha Neema
Final Sign Off - Not Started
Aakansha Neema
Unilever
ID · Skin Care · Vaseline
BW · In Build · SOW SOW-005
Data Sign-off - Done
Rahul PasupuletiData summary built, approval gate 5-Jun; Vaseline sales verified
Design - Signed Off
07 AprRahul PasupuletiFormat grouping: serum = serum only, all other formats incl. jelly → lotion. Pricing model by subsegment (serum/lotion) × variant × region/channel, NOT by pack size; variant cuts only where ≥2% volume.
EDA & ADS prep - Done
Rahul Pasupuleti
Modeling - MMM - In Progress
Rahul Pasupuleti
Modeling - PnP - Not Started
Rahul Pasupuleti
Optimization - Not Started
Rahul Pasupuleti
Validation - Not Started
Rahul Pasupuleti
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Rahul Pasupuleti
Market Presentation - Not Started
Rahul Pasupuleti
Final Sign Off - Not Started
Rahul Pasupuleti
Unilever
IN · Health Food Drinks · Boost
FOOD · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Coffee · Bru
FOOD · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Hair Care · Clinic Plus
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Oral Care · Close Up
PC · In Build · SOW SOW-027
Data Sign-off - Signed Off
15 JunAnand WilsonWhite Now & Intense Cool lack 2023–24 → no MMX; VSP pack merged into SP1. Devanshi reviewing (30-May)
Design - Signed Off
15 JunAnand Wilson
EDA & ADS prep - In Progress
Anand Wilson
Modeling - MMM - In Progress
Anand WilsonL1 Done, L2 In Progress per modelling notes — modelling is active
Modeling - PnP - Not Started
Anand WilsonNot in scope
Optimization - Not Started
Anand Wilson
Validation - Not Started
Anand Wilson
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Anand Wilson
Market Presentation - Not Started
Anand Wilson
Final Sign Off - Not Started
Anand Wilson
Unilever
IN · Fabric Enhancers · Comfort
HC · In Build · SOW SOW-027
Data Sign-off - Signed Off
Anand Wilson
Design - Signed Off
17 AprAnand WilsonCOMFORTGREEN-ANTIBAC → Core — it was a typo in the data spec, not Super Sensorial (Vikram, 3-Jun)
EDA & ADS prep - In Progress
Anand Wilson
Modeling - MMM - Not Started
Anand Wilson
Modeling - PnP - Not Started
Anand Wilson
Optimization - Not Started
Anand Wilson
Validation - Not Started
Anand Wilson
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Anand Wilson
Market Presentation - Not Started
Anand Wilson
Final Sign Off - Not Started
Anand Wilson
Unilever
IN · Hair Care · Dove
BW · In Build · SOW SOW-027
Data Sign-off - Signed Off
Anand Wilson
Design - Signed Off
Anand WilsonMay 20 - Split Conditioners and Masks along with the two regions (South and Non South). Sign off awaited
EDA & ADS prep - In Progress
Anand WilsonADS processing blocked - conditioners competitor data + serum sales volume missing in ADLS (open 15-Jun).
Modeling - MMM - Not Started
Anand WilsonBound-setting stage as of 13-Jul; modelling expected to begin 14-Jul. Last of the 14 India cells to enter modelling apart from Comfort.
Modeling - PnP - Not Started
Anand Wilson
Optimization - Not Started
Anand Wilson
Validation - Not Started
Anand Wilson
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Anand Wilson
Market Presentation - Not Started
Anand Wilson
Final Sign Off - Not Started
Anand Wilson
Unilever
IN · Skin Cleansing · Dove
PC · In Build · SOW SOW-027
Data Sign-off - Signed Off
Arkadeb Ghosh DastidarBoosting impressions sourced; 2 open issues: Dove non-boosting influencer has no sub-brand; YouTube influencer dropping (null Likers%) → only Instagram flows
Design - Signed Off
03 JunArkadeb Ghosh Dastidar
EDA & ADS prep - In Progress
Arkadeb Ghosh Dastidar
Modeling - MMM - In Progress
Arkadeb Ghosh DastidarModelling initiated and in progress as of 13-Jul. Will require a re-run once the updated TDP / IPL spends and the recalculated e-comm data land - India book carries an anticipated one-week extension on that basis (Anand Wilson, 13-Jul).
Modeling - PnP - Not Started
Arkadeb Ghosh Dastidar
Optimization - Not Started
Arkadeb Ghosh Dastidar
Validation - Not Started
Arkadeb Ghosh Dastidar
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Arkadeb Ghosh Dastidar
Market Presentation - Not Started
Arkadeb Ghosh Dastidar
Final Sign Off - Not Started
Arkadeb Ghosh Dastidar
Unilever
IN · Skin Care · Glow & Lovely
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Condiments · Hellmann's
FOOD · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Health Food Drinks · Horlicks
FOOD · In Build · SOW SOW-027
Data Sign-off - Signed Off
03 JunBoosting impressions sourced; 2 open issues: Dove non-boosting influencer has no sub-brand; YouTube influencer dropping (null Likers%) → only Instagram flows
Design - Signed Off
21 MayMay 27 - Clarifications shared for variants inclusion
EDA & ADS prep - Done
12 Jun
Modeling - MMM - In Progress
ST and LT model re-run is done with latest off-platform data, will start with mROI and Optimization.
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rakshita Sharma
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Hair Care · Indulekha
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Cooking Aids · Kissan
FOOD · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Face Care · Lakme
BW · In Build · SOW SOW-027
Data Sign-off - Signed Off
18 Jun
Design - Signed Off
18 JunModel level reconfirmed to Amita's (Core Brightening/Moisturizing/Sun/Support/FC); Sayan's alt grouping overridden (Vikram, 3-Jun)
EDA & ADS prep - Done
18 Jun
Modeling - MMM - In Progress
We're commencing the models for Lakme for RapidROI... The team needs a go ahead for the modelling process; brand-te — Bhattacharya, Sayan <Sayan.Bhattacharya@,
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Diya Mukherjee
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Make Up · Lakme
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Tea · Lipton
FOOD · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Skin Cleansing · Lux
BW · In Build · SOW SOW-027
Data Sign-off - Signed Off
Arkadeb Ghosh DastidarResolution converging: Flipkart Nat'l → offtake split, Swiggy → Zepto-ratio surrogate; 2 open Qs to Mayank;
Design - Signed Off
17 AprArkadeb Ghosh Dastidar
EDA & ADS prep - Done
Arkadeb Ghosh Dastidar
Modeling - MMM - In Progress
Arkadeb Ghosh DastidarFor Lux and Surf, we are continuing to push to meet the earlier timelines and, as of now, expect delivery before 15 — Tripathy, Ashutosh, 2026-06-11
Modeling - PnP - Not Started
Arkadeb Ghosh Dastidar
Optimization - Not Started
Arkadeb Ghosh Dastidar
Validation - Not Started
Arkadeb Ghosh Dastidar
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Arkadeb Ghosh Dastidar
Market Presentation - Not Started
Arkadeb Ghosh Dastidar
Final Sign Off - Not Started
Arkadeb Ghosh Dastidar
Unilever
IN · Hair Care · Nexxus
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Skin Cleansing · Pears
PC · In Build · SOW SOW-027
Data Sign-off - Signed Off
No notes
Design - Signed Off
03 Jun
EDA & ADS prep - Done
No notes
Modeling - MMM - In Progress
ST and LT model completed with latest changes. Optimization and mROI is work in progress.
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rakshita Sharma
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Skin Care · Pond's
PC · In Build · SOW SOW-027
Data Sign-off - Signed Off
21 MayStructure = FM (Big Bets/Core/Support), FC (Pink Rest), PBL; Nielsen sub-brand mapping is broken → manual item-level clubbing (Amey's file); big-bets split rejected to hold timeline
Design - Signed Off
16 Apr
EDA & ADS prep - In Progress
No notes
Modeling - MMM - In Progress
The first-cut ST and LT models have been completed for 5 out of the 7 sub-brands, while the remaining 2 sub-brands are currently work in progress.
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Diya Mukherjee
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Tea · Red Label
FOOD · In Build · SOW SOW-027
Data Sign-off - In Progress
Anand WilsonRL → fold Instant Premix into RL Core (no NIQ sub-brand → club item descriptions) | Re-opened 22-Jul: MUPU TV impressions = 0 for 2025 despite reported spend; Mayank Bharadwaj reviewing (traditional_media feed = Granularity Issue).
Design - Signed Off
03 JunAnand WilsonDesign summary shared 21-May. MathCo callouts: model showing state-level granularity — recommend combining into regional view for robustness; PnP combine Small + PPP + LUP (low state-level contribution). Status (Ankan, 29-May): internal discussions ongoing, relooking markets/variants — needs until Monday to lock RL
EDA & ADS prep - In Progress
Anand Wilson
Modeling - MMM - In Progress
Anand WilsonModelling initiated and in progress as of 13-Jul. Will require a re-run once the updated TDP / IPL spends and the recalculated e-comm data land - India book carries an anticipated one-week extension on that basis (Anand Wilson, 13-Jul).
Modeling - PnP - Not Started
Anand Wilson
Optimization - Not Started
Anand Wilson
Validation - Not Started
Anand Wilson
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Anand Wilson
Market Presentation - Not Started
Anand Wilson
Final Sign Off - Not Started
Anand Wilson
Unilever
IN · Fabric Cleaning · Rin
HC · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Face Wash · Simple
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Fabric Cleaning · Sunlight
HC · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Hair Care · Sunsilk
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Fabric Cleaning · Surf
HC · In Build · SOW SOW-027
Data Sign-off - Signed Off
Arkadeb Ghosh DastidarCleared to go on '23–'25; OOH/TV under-reported in the grid vs RMS → reconcile to Mayank's offline data
Design - Signed Off
16 AprArkadeb Ghosh DastidarOffline model scope confirmed (DWP, H2H Sampling, GT+MT promo); online model design still open (pending Bincy/CMI)
EDA & ADS prep - Done
Arkadeb Ghosh Dastidar
Modeling - MMM - In Progress
Arkadeb Ghosh DastidarFor Lux and Surf ... modelling had already begun for both, and subsequent changes have resulted in rework. Latest M — Tripathy, Ashutosh, 2026-06-11
Modeling - PnP - Not Started
Arkadeb Ghosh Dastidar
Optimization - Not Started
Arkadeb Ghosh Dastidar
Validation - Not Started
Arkadeb Ghosh Dastidar
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Arkadeb Ghosh Dastidar
Market Presentation - Not Started
Arkadeb Ghosh Dastidar
Final Sign Off - Not Started
Arkadeb Ghosh Dastidar
Unilever
IN · Hair Care · TRESemmé
BW · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Tea · Taaza
FOOD · Awaiting Confirmation · SOW SOW-035
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
IN · Tea · Taj Mahal
FOOD · In Build · SOW SOW-027
Data Sign-off - In Progress
Anand WilsonTaj aligned (U+R markets, merge AP Erstwhile, keep packs separate) | Re-opened 22-Jul: MUPU TV impressions = 0 for 2025 despite reported spend; Mayank Bharadwaj reviewing (traditional_media feed = Granularity Issue).
Design - Signed Off
03 JunAnand Wilson
EDA & ADS prep - In Progress
Anand Wilson
Modeling - MMM - In Progress
Anand WilsonModelling initiated and in progress as of 13-Jul. Will require a re-run once the updated TDP / IPL spends and the recalculated e-comm data land - India book carries an anticipated one-week extension on that basis (Anand Wilson, 13-Jul).
Modeling - PnP - Not Started
Anand Wilson
Optimization - Not Started
Anand Wilson
Validation - Not Started
Anand Wilson
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Anand Wilson
Market Presentation - Not Started
Anand Wilson
Final Sign Off - Not Started
Anand Wilson
Unilever
IN · Skin Care · Vaseline
BW · In Build · SOW SOW-027
Data Sign-off - Signed Off
Arkadeb Ghosh DastidarBrand "good to go" (Arjit, 2-Jun) with a separate Gluta model; Gluta low-volume caveat
Design - Signed Off
Arkadeb Ghosh DastidarModel levels: Winter Core = BL+PJ, Summer Core = BL only; Gluta Hya → All-India (low vol). Awaiting brand sign-off (Anand chase, 29-May)
EDA & ADS prep - In Progress
Arkadeb Ghosh Dastidar
Modeling - MMM - In Progress
Arkadeb Ghosh DastidarModelling initiated and in progress as of 13-Jul. Will require a re-run once the updated TDP / IPL spends and the recalculated e-comm data land - India book carries an anticipated one-week extension on that basis (Anand Wilson, 13-Jul).
Modeling - PnP - Not Started
Arkadeb Ghosh Dastidar
Optimization - Not Started
Arkadeb Ghosh Dastidar
Validation - Not Started
Arkadeb Ghosh Dastidar
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Arkadeb Ghosh Dastidar
Market Presentation - Not Started
Arkadeb Ghosh Dastidar
Final Sign Off - Not Started
Arkadeb Ghosh Dastidar
Unilever
IN · Dishwash · Vim
HC · In Build · SOW SOW-027
Data Sign-off - Signed Off
05 JunChirag BharuchaPack mapping received; LPG penetration data not accessible → requested; MathCo to finalise design via volumetric analysis (combine low-vol pack types?)
Design - Done
17 AprChirag BharuchaKiran returned comments (bar pack defs, media spends, campaigns); revision needed
EDA & ADS prep - In Progress
Chirag Bharucha
Modeling - MMM - In Progress
Chirag BharuchaModelling initiated and in progress as of 13-Jul. Will require a re-run once the updated TDP / IPL spends and the recalculated e-comm data land - India book carries an anticipated one-week extension on that basis (Anand Wilson, 13-Jul).
Modeling - PnP - Not Started
Chirag Bharucha
Optimization - Not Started
Chirag Bharucha
Validation - Not Started
Chirag Bharucha
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Chirag Bharucha
Market Presentation - Not Started
Chirag Bharucha
Final Sign Off - Not Started
Chirag Bharucha
Unilever
MX · Deodorants & Fragrances · Axe
PC · In Preparation · SOW SOW-013
Data Sign-off - Signed Off
Sibasis DashDesign+data out; modelling defaults to start Mon 8-Jun absent feedback; Veronica escalating for early-Aug launch. Data confirmed accurate, but Eleazar (6-Jun) withholds formal sign-off pending Procurement/Legal. Cleared by Sunando
Design - Signed Off
14 AprSibasis DashBrand-level MMX for Axe (media impact + aggregate competitive effects); long-term via BGS/ADLS (BHT sheet). PnP outputs at Channel × Brand × Sub-brand × Variant × ExternalProductTypeName, built only where volume >1%.
EDA & ADS prep - Not Started
Sibasis Dash
Modeling - MMM - Not Started
Sibasis Dash
Modeling - PnP - Not Started
Sibasis Dash
Optimization - Not Started
Sibasis Dash
Validation - Not Started
Sibasis Dash
Insights & Storyboarding - Not Started
Rahul Jain
Business Presentation - Not Started
Sibasis Dash
Market Presentation - Not Started
Sibasis Dash
Final Sign Off - Not Started
Sibasis Dash
Unilever
PH · Hair Care · Dove
BW · In Preparation · SOW SOW-006
Data Sign-off - Not Started
Debanjali Mallick3 media models (Shampoo/Conditioner/Treatment); 5 media vars agreed; leave-on folded in. Final "aligned?" pending (Vidhi, 29-May). Data summary shared - 9-Jul
Design - Done
19 AprDebanjali MallickMapping requested for product variant and pack size grouping. Mapping received. Media still awaited
EDA & ADS prep - Not Started
Debanjali Mallick
Modeling - MMM - Not Started
Debanjali Mallick
Modeling - PnP - Not Started
Debanjali Mallick
Optimization - Not Started
Debanjali Mallick
Validation - Not Started
Debanjali Mallick
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Debanjali Mallick
Market Presentation - Not Started
Debanjali Mallick
Final Sign Off - Not Started
Debanjali Mallick
Unilever
PH · Cooking Aids · Knorr
FOOD · In Preparation · SOW SOW-001
Data Sign-off - In Progress
Rahul PasupuletiJaya emailed back the sheets. Answered the clarifications too. Data summary shared - 9-Jul
Design - In Progress
14 AprRahul PasupuletiMay 30 - RMS Mapping received
EDA & ADS prep - Not Started
Rahul Pasupuleti
Modeling - MMM - Not Started
Rahul Pasupuleti
Modeling - PnP - Not Started
Rahul Pasupuleti
Optimization - Not Started
Rahul Pasupuleti
Validation - Not Started
Rahul Pasupuleti
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Rahul Pasupuleti
Market Presentation - Not Started
Rahul Pasupuleti
Final Sign Off - Not Started
Rahul Pasupuleti
Unilever
PH · Condiments · Lady's Choice
FOOD · In Preparation · SOW SOW-001
Data Sign-off - In Progress
Rahul PasupuletiJaya emailed back the sheets. Answered the clarifications too. Big media data-gap list — YouTube/Traditional missing for Vaseline & Dove; TikTok ~60% zero-spend; GRP/units/currency clarifications Data summary shared - 9-Jul
Design - In Progress
15 AprRahul PasupuletiMay 30 - RMS Mapping received
EDA & ADS prep - Not Started
Rahul Pasupuleti
Modeling - MMM - Not Started
Rahul Pasupuleti
Modeling - PnP - Not Started
Rahul Pasupuleti
Optimization - Not Started
Rahul Pasupuleti
Validation - Not Started
Rahul Pasupuleti
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Rahul Pasupuleti
Market Presentation - Not Started
Rahul Pasupuleti
Final Sign Off - Not Started
Rahul Pasupuleti
Unilever
PH · Fabric Cleaning · Surf
HC · In Preparation · SOW SOW-018
Data Sign-off - In Progress
Mitulkumar SevakGood to go; Fri call; proceed without Lazada for now (John Obaldo) Big media data-gap list — YouTube/Traditional missing for Vaseline & Dove; TikTok ~60% zero-spend; GRP/units/currency clarifications Data summary shared - 9-Jul
Design - Done
12 AprMitulkumar SevakMedia models at powders, liquid, bar. Pricing models at Market*product format * pack type. Only pouches will have a further pack size cut. Bar can be looked at an overall level. Only core product variants to be included in pricing models. Main competitors are Wings (incl. wings solve) & Calla. At present, media data has classification of fabric cleaning unidentified, Non matic unidentified & std powder unidentified.
EDA & ADS prep - Not Started
Mitulkumar Sevak
Modeling - MMM - Not Started
Mitulkumar Sevak
Modeling - PnP - Not Started
Mitulkumar Sevak
Optimization - Not Started
Mitulkumar Sevak
Validation - Not Started
Mitulkumar Sevak
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Mitulkumar Sevak
Market Presentation - Not Started
Mitulkumar Sevak
Final Sign Off - Not Started
Mitulkumar Sevak
Unilever
PH · Skin Care · Vaseline
BW · In Preparation · SOW SOW-006
Data Sign-off - In Progress
Debanjali MallickAds only on Lotions → single overall Vaseline Skin Care model (Vidhi, 22-May Big media data-gap list — YouTube/Traditional missing for Vaseline & Dove; TikTok ~60% zero-spend; GRP/units/currency clarifications. Data summary shared - 9-Jul
Design - Done
19 AprDebanjali MallickMapping requested for product variant and pack size grouping for media
EDA & ADS prep - Not Started
Debanjali Mallick
Modeling - MMM - Not Started
Debanjali Mallick
Modeling - PnP - Not Started
Debanjali Mallick
Optimization - Not Started
Debanjali Mallick
Validation - Not Started
Debanjali Mallick
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Debanjali Mallick
Market Presentation - Not Started
Debanjali Mallick
Final Sign Off - Not Started
Debanjali Mallick
Unilever
PK · Hair Care · Sunsilk
BW · Awaiting Confirmation · SOW SOW-023
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
SA · Skin Care · Vaseline
BW · Awaiting Confirmation · SOW SOW-021
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
TH · Hair Care · Sunsilk
BW · Awaiting Confirmation · SOW SOW-025
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
TH · Skin Care · Vaseline
BW · Awaiting Confirmation · SOW SOW-025
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
TR · Hair Care · Clear
BW · Awaiting Confirmation · SOW SOW-026
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
TR · Hair Care · Sunsilk
BW · Awaiting Confirmation · SOW SOW-026
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Unilever
VN · Oral Care · Close Up
PC · Awaiting Confirmation · SOW SOW-036
Data Sign-off - NA
No notes
Design - NA
No notes
EDA & ADS prep - NA
No notes
Modeling - MMM - NA
No notes
Modeling - PnP - NA
No notes
Optimization - NA
No notes
Validation - NA
No notes
Insights & Storyboarding - NA
No notes
Business Presentation - NA
No notes
Market Presentation - NA
No notes
Final Sign Off - NA
No notes
Unilever
VN · Skin Cleansing · Dove
PC · Awaiting Confirmation · SOW SOW-036
Data Sign-off - NA
No notes
Design - NA
No notes
EDA & ADS prep - NA
No notes
Modeling - MMM - NA
No notes
Modeling - PnP - NA
No notes
Optimization - NA
No notes
Validation - NA
No notes
Insights & Storyboarding - NA
No notes
Business Presentation - NA
No notes
Market Presentation - NA
No notes
Final Sign Off - NA
No notes
Unilever
ZA · Skin Care · Vaseline
BW · Awaiting Confirmation · SOW SOW-024
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Google
BR · Fabric Enhancers · Comfort
HC · Awaiting Confirmation · SOW SOW-033
Data Sign-off - Not Started
No notes
Design - Not Started
No notes
EDA & ADS prep - Not Started
No notes
Modeling - MMM - Not Started
No notes
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Google
GB · Condiments · Hellmann's
FOOD · In Build Presenting · SOW SOW-033
Data Sign-off - Signed Off
Sales broadly consistent but MathCo figures slightly higher across all cuts; media confirm pending (Gui/Bia)
Design - Signed Off
Separate Offline (Groc_Mults) + Ecomm MMX; PnP at total Groc_Mults (14-May)
EDA & ADS prep - Signed Off
No notes
Modeling - MMM - Done
Delayed because Google data was delayed. L1 - done
Modeling - PnP - Done
No notes
Optimization - Done
No notes
Validation - Done
No notes
Insights & Storyboarding - Done
Rajesh Kumar YerraI went through the 4 decks and would love to discuss them if it has the summary analysis and recommendations in. (o — Yperen, Rick-van (Unilever), 2026-07-21
Business Presentation - In Progress
Offline & Online deck shared to rick. Awaiting call to align on biz presentations
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Google
GB · Deodorants & Fragrances · Lynx
PC · In Build · SOW SOW-033
Data Sign-off - Signed Off
12 JunGoogle data comparison is shared with Franco, found 12.5% diff wrt Mind share, they are yet to come back. Promo Vol, No Promo Vol numbers are reflecting same, Promo TDP and No Promo TDP numbers are not matching to total TDP; have highlighted to Nielsen Team and Vidhi.
Design - Signed Off
13 AprFrom my side, I confirm that the scope and data are correct... Competitors are confirmed. I also confirm the MMX an — Murton-Jones, Nick, 2026-05-20
EDA & ADS prep - Done
No notes
Modeling - MMM - In Progress
Working on Channel level models, Incorporated Google additional layers by using UL data and split across the google layers
Modeling - PnP - Not Started
No notes
Optimization - Not Started
No notes
Validation - Not Started
No notes
Insights & Storyboarding - Not Started
Rajesh Kumar Yerra
Business Presentation - Not Started
No notes
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes
Google
ID · Cooking Aids · Bango
FOOD · In Build · SOW SOW-033
Data Sign-off - Done
Shirsha SenguptaConsider Category 3 = Bouillons & Seasonings, Category 5 = Soy Sauce only. Confirmed by Foods team; tagging done (Lala, 26-May). Chasing NielsenIQ for Jan–Mar 2023 data (Adria, 28-May)
Design - Done
15 JunShirsha SenguptaData issues shared with Vidhi on 5/8.
EDA & ADS prep - In Progress
15 JunShirsha Sengupta
Modeling - MMM - In Progress
Shirsha SenguptaWe have received all the required data for modelling for both Royco and Bango, and we will now proceed with the mod — Vangari, Gopinath, 2026-06-11
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Mausami Khunt
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
Google
MX · Deodorants & Fragrances · Rexona
PC · In Build · SOW SOW-033
Data Sign-off - Signed Off
Sibasis DashWomen-only model; CMI ok; Marketing confirmation still needed — Karina asking what inputs. Data confirmed accurate, but Eleazar (6-Jun) withholds formal sign-off pending Procurement/Legal. Cleared by Sunando
Design - Signed Off
Sibasis Dash
EDA & ADS prep - Done
Sibasis DashCompleted review with Pijush on 8/12/26
Modeling - MMM - In Progress
Sibasis DashCompleted till L2
Modeling - PnP - Not Started
Sibasis Dash
Optimization - In Progress
Sibasis Dash
Validation - In Progress
Sibasis Dash
Insights & Storyboarding - In Progress
No notes
Business Presentation - Not Started
Sibasis Dash
Market Presentation - Not Started
Sibasis Dash
Final Sign Off - Not Started
Sibasis Dash
TikTok
ID · Hair Care · Clear
BW · In Preparation · SOW SOW-032
Data Sign-off - In Progress
Shirsha SenguptaConsider Category 5 = Shampoo only; Uncategorised → Shampoo Men (Product Name tags men's shampoo). Confirmed; tagging done (Lala, 20-May). Worldpanel promo data shared (15-May); Pond's promo to follow
Design - Done
17 JunShirsha SenguptaDesign call 17-Jun finalised media models at Brand x Variant level. Gated on variant-level sales data (currently unavailable) + variant mapping (campaign list shared); Lala chasing UL 24-Jun (AI-153). Supersedes the pre-17-Jun Shampoo / 2-in-1 / Unidentified granularity.
EDA & ADS prep - Not Started
Shirsha Sengupta
Modeling - MMM - Not Started
Shirsha Sengupta
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Mausami Khunt
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
TikTok
ID · Skin Care · Pond's
BW · In Build · SOW SOW-032
Data Sign-off - In Progress
Shirsha Sengupta
Design - Done
17 JunShirsha SenguptaDesign call 17-Jun finalised media at Brand x Subcategory x Variant; pricing at Brand x Channel/Region x Subcategory x Variant x Package x Packgroup. Gated on variant-level sales data + variant/packgroup mappings (some combinations may drop on volume; confirm if same mappings apply to competitors); Lala chasing UL 24-Jun (AI-152). Supersedes the pre-17-Jun Serum & Lotions granularity.
EDA & ADS prep - Not Started
Shirsha Sengupta
Modeling - MMM - Not Started
Shirsha Sengupta
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Mausami Khunt
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
TikTok
ID · Deodorants & Fragrances · Rexona
PC · In Build · SOW SOW-032
Data Sign-off - In Progress
Shirsha SenguptaRevised file shared (PC Fact Sales 2023–2026 Q1, Revised on Rexona Cat 5, Lala 29-May). Three changes: Brand standardized — Rexona + Rexona Men collapsed to single Rexona. Category 5 simplified to 3: Underarm Roll On, Underarm Aerosol, Sprays – Rexona. Women vs Men split via the Product Name column when a single-gender view is needed. Promo file = Sales Value in IDR '000 (×1000); 4-weekly→end-date; competitor promo limited to Nivea & Posh (both taken)
Design - Signed Off
12 JunShirsha SenguptaDesign finalised via MOM 12-Jun (Vidhi): media at Core / Core+ x Male/Female + All-Body-Deo (sub-segment impacts e.g. roll-on/lotion shown on each; retail media at overall level); pricing at Regions/Channels x Brand x Gender x Benefits x pack groups. Gated on full Rexona mapping (sales, traditional + digital media, organic influencer) + pack-size grouping for sales - Gender x Format sheet insufficient (more variants in data); Lala chasing UL 24-Jun (AI-168).
EDA & ADS prep - In Progress
Shirsha SenguptaID - Rexona | EDA Phase | we have started EDA for Rexona. [Status-mailer reply, hand-derived via the judgment chann — Mausami Khunt (MathCo, DM), 2026-07-16
Modeling - MMM - Not Started
Shirsha Sengupta
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Mausami Khunt
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
TikTok
ID · Cooking Aids · Royco
FOOD · In Build · SOW SOW-032
Data Sign-off - Done
Shirsha SenguptaConsider Category 3 = Bouillons & Seasonings, Category 5 = Soy Sauce only. Confirmed by Foods team; tagging done (Lala, 26-May). Chasing NielsenIQ for Jan–Mar 2023 data (Adria, 28-May)
Design - Done
15 JunShirsha SenguptaData issues shared with Vidhi on 5/8.
EDA & ADS prep - In Progress
15 JunShirsha Sengupta
Modeling - MMM - In Progress
Shirsha SenguptaWe have received all the required data for modelling for both Royco and Bango, and we will now proceed with the mod — Vangari, Gopinath, 2026-06-11
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Mausami Khunt
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
TikTok
ID · Fabric Cleaning · Sunlight
HC · In Build · SOW SOW-032
Data Sign-off - Done
Shirsha SenguptaUse Category 2 Dishwash (no sub-brand needed per prior agreement); include all Cat2 dishwash. Mis-tagged products fixed in the file; tagging done (Lala, 20-May).
Design - Done
Shirsha SenguptaMedia model at Sub-Brand level (National x Brand x Sub-Brand); PnP model at Market x Brand x Form x Fragrance x Pac — Dinaraj K, 2026-05-06
EDA & ADS prep - In Progress
15 JunShirsha Sengupta
Modeling - MMM - In Progress
Shirsha SenguptaPlease find enclosed the Sales and Media summaries of ID Sunlight ... We will be proceeding with the modelling work — Vangari, Gopinath, 2026-06-12
Modeling - PnP - Not Started
Shirsha Sengupta
Optimization - Not Started
Shirsha Sengupta
Validation - Not Started
Shirsha Sengupta
Insights & Storyboarding - Not Started
Mausami Khunt
Business Presentation - Not Started
Shirsha Sengupta
Market Presentation - Not Started
Shirsha Sengupta
Final Sign Off - Not Started
Shirsha Sengupta
TikTok
MX · Cooking Aids · Knorr
FOOD · In Build · SOW SOW-032
Data Sign-off - Signed Off
Sibasis Dash2026 data (to Apr) finally delivered (Ivan, 5-Jun) — long-pending integration unblocked Data confirmed accurate, but Eleazar (6-Jun) withholds formal sign-off pending Procurement/Legal
Design - Signed Off
10 MaySibasis DashDesign done — segments Others/Wellness(100% Natural+Cero Sal)/Chicken/Tomato; competitors Rikopollo(chicken)+Consomate(tomato) only, others none; ready to model, timelines TBC.
EDA & ADS prep - Done
Sibasis Dash
Modeling - MMM - Done
Sibasis DashThe media model is finalised, and we are good to share the result internally. — Pijush Maity, 2026-06-09
Modeling - PnP - Done
Sibasis Dash
Optimization - Done
Sibasis DashResults have been shared internally.
Validation - In Progress
Sibasis DashOngoing
Insights & Storyboarding - In Progress
MMX Deck Shared with Pijush on 2026-07-14; Reviewed Story with Pijush on 6th Aug
Business Presentation - Not Started
Sibasis Dash
Market Presentation - Not Started
Sibasis Dash
Final Sign Off - Not Started
Sibasis Dash
TikTok
MX · Skin Care · Pond's
BW · In Preparation · SOW SOW-032
Data Sign-off - Signed Off
Sibasis DashRevised file (Masstige→sub-brand) out; same default-start Mon 8-Jun; same governance hold. Data confirmed accurate, but Eleazar (6-Jun) withholds formal sign-off pending Procurement/Legal. Cleared by Sunando
Design - Signed Off
13 AprSibasis DashBrand-level (Face Care) model — media can't split Cleanser/Moist; pricing at channel × area; ecomm (Amazon+ML) data in, 2024–Mar'26 MXN. Summaries out for approval (29-May)
EDA & ADS prep - In Progress
Sibasis DashStarted on 27/7
Modeling - MMM - In Progress
Sibasis DashStarted on 4/08 — Sibasis Dash, 2026-08-04
Modeling - PnP - Not Started
Sibasis Dash
Optimization - Not Started
Sibasis Dash
Validation - Not Started
Sibasis Dash
Insights & Storyboarding - Not Started
Rahul Jain
Business Presentation - Not Started
Sibasis Dash
Market Presentation - Not Started
Sibasis Dash
Final Sign Off - Not Started
Sibasis Dash
TikTok
MX · Hair Care · Sunsilk
BW · In Build · SOW SOW-032
Data Sign-off - Done
Sibasis DashData confirmed accurate, but Eleazar (6-Jun) withholds formal sign-off pending Procurement/Legal. Cleared by Sunando
Design - Done
12 JunSibasis DashDesign finalized 12-Jun: 4 media models (Shampoo / Conditioner / Treatments / Styling; combing creams->Styling, serum->Treatments); pricing at Brand x Market x Categories over 10 markets; CREMA PARA PEINAR excluded (not exclusive) — Vidhi Kapoor, 2026-06-12
EDA & ADS prep - Done
Sibasis DashFound ASSR is 140% for Treatment
Modeling - MMM - In Progress
Sibasis DashCompleted till L2
Modeling - PnP - Not Started
Sibasis Dash
Optimization - In Progress
Sibasis Dash
Validation - In Progress
Sibasis Dash
Insights & Storyboarding - Not Started
Rahul Jain
Business Presentation - Not Started
Sibasis Dash
Market Presentation - Not Started
Sibasis Dash
Final Sign Off - Not Started
Sibasis Dash
TikTok
PH · Deodorants & Fragrances · Dove
PC · In Preparation · SOW SOW-032
Data Sign-off - Not Started
Aakansha NeemaHistorical media still the blocker; first-cut ~w/c 10-Aug; data granularity settled = monthly/daily (not weekly)
Design - In Progress
Aakansha NeemaMedia models at total brand level; use UL actual rates (agency overstated TV 2024 = 2B vs 66M actual); PnP channel cuts confirmed
EDA & ADS prep - Not Started
Aakansha Neema
Modeling - MMM - Not Started
Aakansha Neema
Modeling - PnP - Not Started
Aakansha Neema
Optimization - Not Started
Aakansha Neema
Validation - Not Started
Aakansha Neema
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Aakansha Neema
Market Presentation - Not Started
Aakansha Neema
Final Sign Off - Not Started
Aakansha Neema
TikTok
PH · Deodorants & Fragrances · Rexona
PC · In Preparation · SOW SOW-032
Data Sign-off - Not Started
Mitulkumar SevakHistorical media still the blocker; first-cut ~w/c 10-Aug; data granularity settled = monthly/daily (not weekly)
Design - In Progress
Mitulkumar SevakMedia models at total brand level; use UL actual rates (agency overstated TV 2024 = 2B vs 66M actual); PnP channel cuts confirmed
EDA & ADS prep - Not Started
Mitulkumar Sevak
Modeling - MMM - Not Started
Mitulkumar Sevak
Modeling - PnP - Not Started
Mitulkumar Sevak
Optimization - Not Started
Mitulkumar Sevak
Validation - Not Started
Mitulkumar Sevak
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Mitulkumar Sevak
Market Presentation - Not Started
Mitulkumar Sevak
Final Sign Off - Not Started
Mitulkumar Sevak
TikTok
PH · Hair Care · Sunsilk
BW · In Preparation · SOW SOW-032
Data Sign-off - In Progress
Mitulkumar Sevak
Design - Done
16 JunMitulkumar SevakPartner-sponsored — no design call yet;
EDA & ADS prep - Not Started
Mitulkumar Sevak
Modeling - MMM - Not Started
Mitulkumar Sevak
Modeling - PnP - Not Started
Mitulkumar Sevak
Optimization - Not Started
Mitulkumar Sevak
Validation - Not Started
Mitulkumar Sevak
Insights & Storyboarding - Not Started
No notes
Business Presentation - Not Started
Mitulkumar Sevak
Market Presentation - Not Started
Mitulkumar Sevak
Final Sign Off - Not Started
Mitulkumar Sevak
Pinterest
GB · Cooking Aids · Knorr
FOOD · In Build Presenting · SOW SOW-034
Data Sign-off - Signed Off
No notes
Design - Signed Off
Separate Offline (Groc_Mults) + Ecomm MMX; PnP at total Groc_Mults (14-May)
EDA & ADS prep - Signed Off
No notes
Modeling - MMM - Done
L1 - Done. L2-Done, l3 - in progress
Modeling - PnP - Done
No notes
Optimization - Done
No notes
Validation - Done
No notes
Insights & Storyboarding - Done
Rajesh Kumar YerraFirst-cut channel model + budget optimization deck shared; Rick reviewed, wants more detail
Business Presentation - In Progress
Offline & Online deck shared to rick. Awaiting call to align on biz presentations
Market Presentation - Not Started
No notes
Final Sign Off - Not Started
No notes